February 10, 2010
A benefit for Save Mt. Diablo offers one good reason to extend the 15 minutes of the guy who wants Mount Diablo to become Mt. Reagan
At least, this anti-Mount Reagan campaign stands to benefit a good cause. For sale are cool "Don't mess with Diablo" t-shirts.
"Show your support for our wonderful Mt. Diablo and its historic name." That's the pitch to purchase the white or black t-shirts and hoodies for $12 to $30. Proceeds from the sales go to Save Mount Diablo's Restoration Team, a group of volunteers who do clean-up, fence building, trail construction, planting, watering and habitat restoration, creek cleanup, and non-native plant removal for land that the non-profit Save Mount Diablo buys and turns over to park agencies.
As I've said before, unless I'm being terribly naive, I'm not particularly worried that Mijares' idea will gain much traction. But thousands of people, some who are friends--Facebook and otherwise--are united against this perceived enemy. Meanwhile, I like Save Mount Diablo, the t-shirts and hoodies are cool looking, and I happen to need a new hoodie. So, maybe I'll be buying one.
If you are interested in purchasing one, go to the Don't mess with Diablo website.