OK, I know we could all have fun with this, and I could get snarky. But I'm reading comments on my earlier post about Roger Brooks, the consultant who was hired by the Downtown Business Association to come up with a brand and logo to help promote Walnut Creek. Some of you were not wild about Brooks' ideas or the need to hire someone like him. And I'm thinking maybe we could do better than this self-described "destination guru " (thanks, by the way to the reader, who provided this link).
If you'll recall, Brooks came up with the idea that Mt. Diablo Boulevard is our town's Mason-Dixon Line (Yikes!) He also threw out the suggestion that we call the area north of this Mason-Dixon Line our "International District" because of all the "ethnic" restaurants operating there.
Another suggestion he made, while addressing city and business leaders last week, is that the downtown should ditch its "Escape the Ordinary" logo. OK, I have to agree with Mr. Brooks there.
But if Walnut Creek is not going to be promoted as an "escape from the ordinary," how should it be promoted?
Come on, all you creative, closet destination gurus out there. I bet someone reading this blog could come up with something pretty fantastic. The business association is looking for a way to brand this town, so let's see what we can come up.